Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
Knihu kúpite v
1 e-shope
od
20,84 €
Ak sa vám po kliknutí na tlačidlo "Do obchodu" nezobrazí stránka knihy vo vybranom e-shope, je potrebné vypnúť AdBlock vo vašom prehliadači pre našu stránku.
Návod na vypnutie je napríklad na adrese https://www.sme.sk/dok/20466299/ako-vypnut-adblock-na-sme-sk-whitelist.
Krátky popis
'A breakthrough book. Wonderfully applicable to everything in life,
and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular
- even though everyone hates the taste? Why do countdown boards on
platforms take away the pain of train delays? And why do we prefer
stripy toothpaste?Discover the alchemy behind original thinking, as
TED Talk superstar and Ogilvy advertising legend Rory Sutherland
reveals why abandoning logic and casting aside rationality is the
best way to solve any problem. In his first book he blends
cutting-edge behavioural science, jaw-dropping stories and a touch
of branding magic on his mission to turn us all into idea
alchemists.He shows how economists, businesses and governments have
got it all wrong: we are not rational creatures who make logical
decisions based on evidence. Instead, the big problems we face
every day, whether as an individual or in society, could very well
be solved by thinking less logically. To be brilliant, you have to
be irrational.
Vývoj ceny
Aktuálna Ø cena knihy Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity je 20,84 €
Výber kníh autorov
Rory Sutherland ,
WH Allen
Zobraziť všetky knihy autora
Rory Sutherland,
WH Allen
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
Naše tipy
