Big Book of Green Design
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Krátky popis
Being environmentally conscious is no longer trendy or unique. It's
expected. A growing number of today's companies are requiring their
creative firms to develop and incorporate more eco-friendly
packaging and printed materials. These clients are turning to their
ad agencies and designers and asking for solutions. The result:
creative professionals desperately need a handbook of ideas that
will help them advise their clients on environmentally friendly
'green design'. They want and need to see how other creative
professionals have solved this dilemma and helped their clients
become more green. The solution: ",Green Graphics",, the first book
on sustainable design focused exclusively on the graphic design and
advertising communities is also the first book to showcase real
world solutions from small to medium sized firms. Other books show
how huge corporations have become environmentally conscious. But
what if the budgets aren't so big? ",Green Graphics", promises to
be the first practical and hands-on guide showing how real
designers are helping smaller companies project a green image.
",Green Graphics", explores the specific techniques and methods
that graphic designers are employing worldwide to make their
business a more earth-friendly one. When paying clients need a more
environmentally conscious image, they turn to their ad agencies and
in-house designers for cost-effective solutions. The results are
often surprising, innovative and new, and ",Green Graphics",
features over 200 examples of these earth-friendly designs. Mainly
focusing on printed materials, but also showcasing examples of
trade show environments, repurposed designs and the new
'anti-packaging' trend. Design examples will be international, with
35-40 per cent of the case studies coming from Europe. Each chapter
will begin with a divider page that includes brief information
regarding each topic and the full book overflows with over 200
current examples of marketing and collateral materials produced
using environmentally-favorable methods. All creative professionals
will be able to learn from and incorporate these ideas into current
projects. This book is very much a 'see what your colleagues are
doing', idea-sharing, inspiration-generating compilation for
agencies, freelance designers, printers and other creative
professionals. With a foreword by Eric Benson, creator of website
named re-nourish and an expert on sustainable procedures within
graphic design, the book will be comprised of eight chapters, all
fully illustrated with graphic design ideas, drawings, and
photographs: Recycled and FSC Papers, Vegetable-Based Inks, Green
Clients, Repurposed Design, Natural Elements, Biodegradable,
Anti-Packaging, and, Sharing the Word.
Výber kníh autorov
Collins Design ,
Suzanna MW Stephens
Zobraziť všetky knihy autora
Collins Design,
Suzanna MW Stephens
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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