CustomHER Experience
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Krátky popis
Although the female movement is interwoven into our social world
and people preach ",girl power,", brand experience expert Katie
Mares has seen that this mindset hasn't penetrated business
branding or the experience businesses provide to women. Very few
businesses focus on elevating ",interaction", so that a brand
experience includes a personal connection with the consumer and
addresses their genuine interests and needs. This branding
disconnect is a problem not only for female consumers but also for
businesses that lose potential sales and women's loyalty.CustomHer
Experience provides businesses with the insight, guidance, and
tools to * better understand the female consumer, * transform the
transactional service a woman currently receives into the alluring,
interactional experience she craves, * adjust their approach when
interacting with customers, and * ignite a spark in their teams and
companies. CustomHer Experience sends the clear message that true
power comes when businesses focus on providing a brand and consumer
experience that women-the world's most influential consumers-can't
live without. When businesses start doing that-and doing it
well-they can cultivate trust, build loyalty, earn referrals, and
make top-line sales, and their female customers won't want to go
anywhere else.Katie Mares's book is for anyone in business who
wants to completely upend their industry
Vývoj ceny
Aktuálna Ø cena knihy CustomHER Experience je 28,03 €
Výber kníh autorov
Greenleaf Book Group LLC ,
Katie Mares
Zobraziť všetky knihy autora
Greenleaf Book Group LLC,
Katie Mares
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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