Five Stars
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Krátky popis
How to get to master the art of persuasion-from the bestselling
author of Talk Like Ted. Ideas don't sell themselves. As the forces
of globalization, automation, and artificial intelligence combine
to disrupt every field, having a good idea isn't good
enough.Mastering the ancient art of persuasion is the key to
standing out, getting ahead, and achieving greatness in the modern
world. Communication is no longer a ",soft", skill-it is the human
edge that will make you unstoppable, irresistible, and
irreplaceable-earning you that perfect rating, that fifth star. In
Five Stars, Carmine Gallo, bestselling author of Talk Like TED,
breaks down how to apply Aristotle's formula of persuasion to
inspire contemporary audiences.As the nature of work changes, and
technology carries things across the globe in a moment,
communication skills become more valuable-not less. Gallo
interviews neuroscientists, economists, historians, billionaires,
and business leaders of companies like Google, Nike, and Airbnb to
show first-hand how they use their words to captivate your
imagination and ignite your dreams. In the knowledge age-the
information economy-you are only as valuable as your ideas.Five
Stars is a book to help you bridge the gap between mediocrity and
exceptionality, and gain your competitive edge in the age of
automation. In Five Stars, you will also learn:-The one skill
billionaire Warren Buffett says will raise your value by 50
percent. -Why your job might fall into a category where 75 percent
or more of your income relies on your ability to sell your
idea.-How Airbnb's founders follow a classic 3-part formula shared
by successful Hollywood movies. -Why you should speak in
third-grade language to persuade adult listeners. -The one brain
hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock
their best ideas.
Výber kníh autorov
Gallo Carmine ,
Macmillan
Zobraziť všetky knihy autora
Gallo Carmine,
Macmillan
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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