Happening 2: Design for Events
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Krátky popis
This inspiring book is a visual feast of 100+ global event designs
which is a must for brand innovators and identity wizards.
Happening 2 showcases every type of event experience, in the
broadest sense possible – from fashion shows to festivals and
exhibitions to exclusive product launches, ranging from the
sparkling to the robust. Instead of telling you how to organize an
event, Happening 2 focuses on the design, and informs readers
exactly how the designers translated the brief into the
eye-catching show. Each article attempts to capture the essence of
translating a brand into an unforgettable experience. The extensive
photography and informative descriptions allows these tempting
temporary shows and innovative events to continue to live-on and be
appreciated and enjoyed to the fullest. With today’s communication
overload, marketeers have to come up with new ways to get and keep
people’s attention. In Happening 2, designers explain how they
translated the essence of a brand into an event, creating an
experience that fascinates a global audience.
Výber kníh autorov
Frame Publishers ,
Sarah de Boer-Schultz
Zobraziť všetky knihy autora
Frame Publishers,
Sarah de Boer-Schultz
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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