How Innovation Works
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'Ridley is spot-on when it comes to the vital ingredients for
success' Sir James Dyson Building on his bestseller The Rational
Optimist, Matt Ridley chronicles the history of innovation, and how
we need to change our thinking on the subject. Innovation is the
main event of the modern age, the reason we experience both
dramatic improvements in our living standards and unsettling
changes in our society. It is innovation that will shape the
twenty-first century.Yet innovation remains a mysterious process,
poorly understood by policy makers and businessmen alike. Matt
Ridley argues that we need to see innovation as an incremental,
bottom-up, fortuitous process that happens as a direct result of
the human habit of exchange, rather than an orderly, top-down
process developing according to a plan. Innovation is crucially
different from invention, because it is the turning of inventions
into things of practical and affordable use to people.It speeds up
in some sectors and slows down in others. It is always a
collective, collaborative phenomenon, involving trial and error,
not a matter of lonely genius. It still cannot be modelled properly
by economists, but it can easily be discouraged by politicians.Far
from there being too much innovation, we may be on the brink of an
innovation famine. Ridley derives these and other lessons from the
lively stories of scores of innovations - from steam engines to
search engines - how they started and why they succeeded or failed.
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Harper Collins
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Harper Collins
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