WINNER OF THE 800-CEO-READ BUSINESS BOOK OF THE YEAR 2015In the
vein of Susan Cain's QUIET and Malcolm Gladwell's DAVID AND
GOLIATH, HOW TO FLY A HORSE is a smart, empowering book that
dispels the myths around genius and creativity. There is a myth
about how something new comes to be, that geniuses have dramatic
moments of insight where great things and thoughts are born whole.
Symphonies are composed complete.Science is accomplished with
eureka shrieks. Businesses are built by magic touch. The myth is
wrong.Anyone can create. Acclaimed technology pioneer Kevin Ashton
takes us behind the scenes of creation to reveal the true process
of discovery and how 'new' comes to be. From Archimedes to Apple,
from Kandinsky to the Coke can, from the Wright brothers - who set
out to 'fly a horse' - to Woody Allen, he exposes the seemingly
unremarkable individuals, gradual steps, multiple failures and
countless ordinary and often uncredited acts that led to our most
astounding breakthroughs.
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Aktuálna Ø cena knihy How To Fly A Horse je 13,25 €
Pokračovanie úspešnej trilógie Pán Prsteňov, v ktorom sa zavŕši
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zavládla v Stredozemi. Knihu preložil Otakar Kořínek.
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