Influence
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Krátky popis
The foundational and wildly popular go-to resource for influence
and persuasion-a renowned international bestseller, with over 5
million copies sold-now revised adding: new research, new insights,
new examples, and online applications. In the new edition of this
highly acclaimed bestseller, Robert Cialdini-New York Times
bestselling author of Pre-Suasion and the seminal expert in the
fields of influence and persuasion-explains the psychology of why
people say yes and how to apply these insights ethically in
business and everyday settings. Using memorable stories and
relatable examples, Cialdini makes this crucially important subject
surprisingly easy.With Cialdini as a guide, you don't have to be a
scientist to learn how to use this science. You'll learn Cialdini's
Universal Principles of Influence, including new research and new
uses so you can become an even more skilled persuader-and just as
importantly, you'll learn how to defend yourself against unethical
influence attempts. You may think you know these principles, but
without understanding their intricacies, you may be ceding their
power to someone else.Cialdini's Principles of
Persuasion:ReciprocationCommitment and ConsistencySocial Proof
Liking AuthorityScarcityUnity, the newest principle for this
editionUnderstanding and applying the principles ethically is
cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years
of evidence-based, peer-reviewed scientific research-including a
three-year field study on what leads people to change-Influence is
a comprehensive guide to using these principles to move others in
your direction.
Výber kníh autorov
Harper Collins ,
Robert Cialdini
Zobraziť všetky knihy autora
Harper Collins,
Robert Cialdini
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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