Nike: Form Follows Motion
Sam Grawe,
Vitra Design Museum,
Mateo Kries,
Glenn Adamson,
William Myers,
Ligaya Salazar,
Adam Bradley,
Hanif Abdurraqib,
Rick Poynor
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Krátky popis
An unprecedented look at the design archives of the iconic
sportswear brand. In Autumn 2024 the Vitra Design Museum will
present the first ever museum exhibition about Nike, the world’s
most revered sport brand. The exhibition and this accompanying
catalogue mark the milestones in Nike’s six decade history and
explores its ascent into a global brand that holds a central role
in popular culture.The focus of the exhibition is on Nike’s design
practice – from the company’s beginnings in the 1960s and the
design of its famous “swoosh” logo to iconic products such as Air
Max Air Jordan and Vapor Fly, and current research devoted to
future materials and sustainability. The main source for the
exhibition is the Department of Nike Archives, which contains a
unique collection of drawings, prototypes and other documentation.
The exhibition marks the most comprehensive access ever given to
this archive.Among the objects on show are rarities and one-offs
from the company’s early days in the 1960s, original design
drawings and prototypes of iconic sneaker models, historical
documents and films, as well as the results of collaborations with
creative figures such as Virgil Abloh and Marc Newson. Nike: Form
Follows Motion traces Nike’s design process, which begins with the
scientific analysis of the human body in motion and material
research and culminates in the finished product and its branding.
Along with Nike designers like Bill Bowerman, Diane Katz, Tinker
Hatfield and Eric Avar, athletes – from the world’s greatest to the
everyday – have played an important role in this design process.
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Sam Grawe ,
Vitra Design Museum ,
Mateo Kries ,
Glenn Adamson ,
William Myers ,
Ligaya Salazar ,
Adam Bradley ,
Hanif Abdurraqib ,
Rick Poynor
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Sam Grawe,
Vitra Design Museum,
Mateo Kries,
Glenn Adamson,
William Myers,
Ligaya Salazar,
Adam Bradley,
Hanif Abdurraqib,
Rick Poynor
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Slovart
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