Payoff
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Krátky popis
Every day we work hard to motivate ourselves. We spend much of our
time trying to motivate the people working for us, with us and in
business with us. In our personal lives we try to motivate our
friends, partners and children.From the economic point of view,
motivation is based on a very simple trade-off: we need and want
things, and we work to get them. We're more likely to do something
if we get money for it, and the more money we get, the more
motivated we are. But what if our understanding of motivation and
money is all wrong? In Payoff, Dan Ariely investigates the true
nature of motivation and our partial blindness to the way it
works.He digs to the root of money motivation, and explains how
understanding it can help us to successfully approach different
choices in our lives. Along the way, Ariely explores complex
questions like: * Why are we willing to part with money on some
occasions and not others? * Should we motivate children to do
chores by giving them money? * Is there any correlation between
performance efficiency and pay? * What are the taboos surrounding
money and should they be challenged? We often, mistakenly, think
that our motivations are simple and one dimensional. But
motivations are about the essence of what pushes us forward, what
make us human.Payoff explores the complex motivations that drive
us, giving insight into what we really want in life and what we can
do to get and give more of it more often.
Výber kníh autorov
Dan Ariely ,
Simon & Schuster
Zobraziť všetky knihy autora
Dan Ariely,
Simon & Schuster
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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