Perennial Seller

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Krátky popis
The book that&,nbsp,Inc.&,nbsp,says ",every entrepreneur should read", and an FT Book of the Month selection... How did the movie&,nbsp,The Shawshank Redemption&,nbsp,fail at the box office but go on to gross more than $100 million as a cult classic? How did&,nbsp,The 48 Laws of Power&,nbsp,miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: - Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.-&,nbsp,Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.- Harper Lee, who transformed a muddled manuscript into&,nbsp,To Kill a Mockingbird&,nbsp,with the help of the right editor and feedback.- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Výber kníh autorov Ryan Holiday , Profile Books

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Výber kníh vydavateľa Slovart

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Sto rokov samoty
V januári 1965 Gabriel García Márquez cestoval s rodinou na dovolenku do Acapulca, keď odrazu dostal nápad. Začul vravu mestečka Macondo. Už vedel, ako napíše svoj nový román. Vrátil sa domov, zatvoril sa do pracovne, a keď z nej po osemnástich mesiacoch vyšiel, v ruke držal 1 300 strán rukopisu a bol šťastný. Román Sto rokov samoty prvý raz vyšiel v roku 1967, Márquez mal vtedy 39 rokov a svet si navždy zapamätal jeho meno. Dnes je román považovaný za jedno z najvýznamnejších diel latinskoamerickej a svetovej literatúry. Je komponovaný z množstva reálnych aj fantazijných epizód a rozpráva o pôvabných i krutých príhodách šiestich generácií rodiny Buendíovcov z fiktívneho mestečka Macondo.