Perennial Seller
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Krátky popis
The book that&,nbsp,Inc.&,nbsp,says ",every entrepreneur
should read", and an FT Book of the Month selection... How did the
movie&,nbsp,The Shawshank Redemption&,nbsp,fail at the box
office but go on to gross more than $100 million as a cult classic?
How did&,nbsp,The 48 Laws of Power&,nbsp,miss the
bestseller lists for more than a decade and still sell more than a
million copies? How is Iron Maiden still filling stadiums worldwide
without radio or TV exposure forty years after the band was
founded? Bestselling author and marketer Ryan Holiday calls such
works and artists perennial sellers. How do they endure and thrive
while most books, movies, songs, video games, and pieces of art
disappear quickly after initial success? How can we create and
market creative works that achieve longevity? Holiday explores this
mystery by drawing on his extensive experience working with
businesses and creators such as Google, American Apparel, and the
author John Grisham, as well as his interviews with the minds
behind some of the greatest perennial sellers of our time. His
fascinating examples include: - Rick Rubin, producer for Adele,
Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to
push past short-term thinking and root their work in long-term
inspiration.- Tim Ferriss, whose books have sold millions of
copies, in part because he rigorously tests every element of his
work to see what generates the strongest
response.-&,nbsp,Seinfeld, which managed to capture both the
essence of the nineties and timeless themes to become a modern
classic.- Harper Lee, who transformed a muddled manuscript
into&,nbsp,To Kill a Mockingbird&,nbsp,with the help of the
right editor and feedback.- Winston Churchill, Stefan Zweig, and
Lady Gaga, who each learned the essential tenets of building a
platform of loyal, dedicated supporters. Holiday reveals that the
key to success for many perennial sellers is that their creators
don't distinguish between the making and the marketing. The
product's purpose and audience are in the creator's mind from day
one. By thinking holistically about the relationship between their
audience and their work, creators of all kinds improve the chances
that their offerings will stand the test of time.
Výber kníh autorov
Ryan Holiday ,
Profile Books
Zobraziť všetky knihy autora
Ryan Holiday,
Profile Books
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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