Post-Truth : Peak Bullshit - and What We Can Do About It
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Krátky popis
Low-level dishonesty is rife everywhere, in the form of
exaggeration, selective use of facts, economy with the truth,
careful drafting - from Trump and the Brexit debate to companies
that tell us 'your call is important to us'. How did we get to a
place where bullshit is not just rife but apparently so effective
that it's become the communications strategy of our times?This
brilliantly insightful book steps inside the panoply of deception
employed in all walks of life and assesses how it has come to this.
It sets out the surprising logic which explains why bullshit is
both pervasive and persistent. Why are company annual reports often
nonsense? Why should you not trust estate agents? And above all,
why has political campaigning become the art of stretching the
truth? Drawing on behavioural science, economics, psychology and of
course his knowledge of the media, Evan ends by providing readers
with a tool-kit to handle the kinds of deceptions we encounter
every day, and charts a route th
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