Predictably Irrational
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Krátky popis
Why do smart people make irrational decisions every day? The
answers will surprise you. Predictably Irrational is an intriguing,
witty and utterly original look at why we all make illogical
decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an
item is ",free", it must be a bargain, right? Why is everything
relative, even when it shouldn't be? How do our expectations
influence our actual opinions and decisions? In this astounding
book, behavioural economist Dan Ariely cuts to the heart of our
strange behaviour, demonstrating how irrationality often supplants
rational thought and that the reason for this is embedded in the
very structure of our minds. Predicatably Irrational brilliantly
blends everyday experiences with a series of illuminating and often
surprising experiments, that will change your understanding of
human behaviour. And, by recognising these patterns, Ariely shows
that we can make better decisions in business, in matters of
collective welfare, and in our everyday lives from drinking coffee
to losing weight, buying a car to choosing a romantic partner.
Výber kníh autorov
Dan Ariely ,
Harper Collins
Zobraziť všetky knihy autora
Dan Ariely,
Harper Collins
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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