Twenty-five years after the publication of his groundbreaking first
book, Malcolm Gladwell returns with a brand new volume that
reframes the lessons of The Tipping Point in a startling and
revealing lightWhy in the late 1980s and early '90s did Los Angeles
become the bank robbery capital of the world? What is the magic
third and what does it have to do with racial equity? What do big
cats and clusters of teen suicide have in common? These are just
some of the questions Malcolm Gladwell addresses in this new work,
which revisits the phenomenon of epidemics and examines when, how,
and above all where ideas, viruses, and trends spread.Gladwell
shows that - whether in neighbourhoods, schools, zoos, or
conference rooms - today's epidemics are no longer singular
occurrences, but turbocharged versions of their earlier
counterparts. Tipping points, he explains, play a much bigger role
in our lives now than ever before. With this provocative and
fascinating new book, we can meet them in novel and innovative
ways.
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Aktuálna Ø cena knihy Revenge of the Tipping Point je 20,85 €
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