Scarcity Brain
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The New York Times Bestseller *** As featured on The Joe Rogan
Experience and Diary of a CEO ***Are we hardwired to crave more?
From food and stuff to information and influence, why can't we ever
get enough?Michael Easter, author of The Comfort Crisis and one of
the world's leading experts on behavior change, shows that the
problem isn't you. The problem is the scarcity loop, left over from
our ancient ancestors, who had to constantly seek and consume to
survive. For the scarcity loop to work, you need three things:
opportunity, unpredictable rewards and quick repeatability.New
technology and institutions - from dating and entertainment apps to
our food and economic systems - are exploiting the scarcity loop,
leading to us all developing ",scarcity brain",. We're bombarded
with subversive ",scarcity cues,", subtle triggers that lead us
into low-reward cravings that hurt us in the long run. Scarcity
cues can be direct and all-encompassing, like a sagging economy.Or
they can be subtle and slight, like our neighbour buying a shiny
new car. Easter traveled the world to consult with remarkable
innovators and leading scientists who are finding surprising
solutions for our scarcity brain. He discovered simple tactics that
can move us towards an abundance mindset, cement healthy habits,
and allow us to live our lives to the fullest and appreciate what
we have, including how to: - Detect hidden scarcity cues to stop
cravings before they start, from a brilliant slot machine designer
in a Las Vegas casino laboratory- Turn alone time into the ultimate
happiness hack, from artisanal coffee-making Benedictine monks
Reignite your exploration gene for a more exciting and fulfilling
life, from an astronaut onboard the International Space Station-
Reframe how we think about and fix addiction and bad habits, from
Iraq's chief psychiatrist- Recognize when you have enough, from a
woman who left a million-dollar career path to adventure the
worldOur world is overloaded with everything we're built to
crave.The fix for scarcity brain isn't to blindly aim for less.
It's to understand why we crave more in the first place, shake our
worst habits, and use what we already have better. Then we can
experience life in a new, and more satisfying way.
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Michael Easter
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Michael Easter
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