The Bezos Blueprint
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Krátky popis
From the bestselling author of Talk Like TED, renowned
communications coach Carmine Gallo reveals the leadership secrets
of Amazon founder Jeff Bezos - and gives you the tools to master
them yourself. Jeff Bezos built Amazon. A dreamer who turned a bold
idea into the world's most influential company, a brand that likely
touches your life every day.As a student of leadership and
communication, he learned to elevate the way Amazonians write,
collaborate, innovate, pitch and present. He created a scalable
model that grew from a small team in a Seattle garage to one of the
world's largest employers. In The Bezos Blueprint, Carmine Gallo
reveals the communication strategies that Jeff Bezos pioneered to
fuel Amazon's astonishing growth.As one of the most innovative and
visionary entrepreneurs of our time, Bezos reimagined the way
leaders write, speak and motivate teams and customers. The
communication tools Bezos created are so effective that former
Amazonians who worked directly with Bezos adopted them as
blueprints to start their own companies. Now, these tools are
available to you.'Carmine Gallo examines more than two decades of
Bezos letters to reveal the writing and communication strategies
that should be taught to everyone with a story to tell' - Marc
Randolph, co-founder and first CEO of Netflix
Výber kníh autorov
Gallo Carmine ,
Macmillan Business
Zobraziť všetky knihy autora
Gallo Carmine,
Macmillan Business
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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