The Everything War
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'Riveting and explosive. This is the business story of our
time.'Christopher Leonard, New York Times Bestselling Author of
Kochland and The Lords of Easy Money---From veteran Amazon reporter
for The Wall Street Journal, The Everything War is the first
untold, devastating expose of Amazon's endless strategic greed, its
pursuit of total domination, by any means necessary, and the
growing efforts to stop it.For over twenty years, Amazon was the
quintessential American success story, whilst its ",customer
obsession", approach made it indelibly attractive to consumers
across the globe. But the company was not benevolent, it operated
in ways that ensured it stayed on top, coming to dominate over a
dozen industries beyond retail, growing voraciously by abusing
data, exploiting partners, copying competitors, and avoiding
taxes-leveraging its power to extract whatever it could, at any
cost and without much scrutiny.Until now.With unparalleled access,
and having interviewed hundreds of people - from Amazon executives
to competitors to small businesses who rely on its marketplace to
survive - Dana Mattioli exposes how Amazon was driven by a
competitive edge to dominate every industry it entered, bulldozed
all who stood in its way, reshaped the retail landscape,
transformed how Wall Street evaluates companies, and altered the
very nature of the global economy.In 2023, the Federal Trade
Commission filed a monopoly lawsuit against Amazon in what may
become one of the largest antitrust cases in the 21st century. As
Amazon's supremacy is finally challenged, The Everything War is the
definitive, inside story of how it grew into one of the most
powerful and feared companies in the world - and why this is the
most consequential business story of our times.