The Power of Habit : Why We Do What We Do, and How to Change
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Krátky popis
In "The Power of Habit", award-winning "New York Times" business
reporter Charles Duhigg takes us to the thrilling edge of
scientific discoveries that explain why habits exist and how they
can be changed. With penetrating intelligence and an ability to
distill vast amounts of information into engrossing narratives,
Duhigg brings to life a whole new understanding of human nature and
its potential for transformation. Along the way we learn why some
people and companies struggle to change, despite years of trying,
while others seem to remake themselves overnight. We visit
laboratories where neuroscientists explore how habits work and
where, exactly, they reside in our brains. We discover how the
right habits were crucial to the success of Olympic swimmer Michael
Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin
Luther King, Jr. We go inside Procter & Gamble, Target superstores,
Rick Warren's Saddleback Church, NFL locker rooms, and the nation's
largest hospitals and see how implementing so-called keystone
habits can earn billions and mean the difference between failure
and success, life and death. At its core, "The Power of Habit"
contains an exhilarating argument: the key to exercising regularly,
losing weight, raising exceptional children, becoming more
productive, building revolutionary companies and social movements,
and achieving success is understanding how habits work. Habits
aren't destiny. As Charles Duhigg shows, by harnessing this new
science, we can transform our businesses, our communities, and our
lives.
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Aktuálna Ø cena knihy The Power of Habit : Why We Do What We Do, and How to Change je 16,48 €
Výber kníh autora
Duhigg Charles
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Duhigg Charles
Výber kníh vydavateľa
Cornerstone
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Cornerstone
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