The Social Organism
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Krátky popis
Social media sits at the core of twenty-first century society. It
topples dictators, ends racist traditions, and ushers in overnight
fame to living room performers. But how does it actually work? To
understand and best use social media, argue Oliver Luckett and
Michael J. Casey, people must first look to nature and the inner
workings of living organisms. Social media-dismissed as trivial by
some, chaotic by others-represents the zenith of humans' evolution
as social beings. Though it profoundly influences our systems,
policies, and culture, few people really understand how social
media functions. In their provocative forthcoming book THE SOCIAL
ORGANISM, Luckett and Casey show how social networks take on a life
form of their own-forms that, to an astonishing degree, mimic the
characteristics of biological life itself. By looking at the
behavior of cells, metabolic pathways, biochemical reactions,
viruses, and holonic structures, we can understand social media,
how to employ it, and its potential impact on our world. Unlike
previous communication technologies, the interconnected yet wildly
disparate users of social media (the cells of the Social Organism)
are both the content creators and the distribution network. Memes
are the Organism's genes and they reproduce, spread, and evolve
just as biological life does. The Social Organism is the collective
brain of our future, shaping policy and culture, and fostering
innovation at a speed and level as never before possible. But it is
up to us as individuals to nourish this organic network with
positive content, and as a society to encourage its use as a force
for good. In easy-to-understand yet powerful language, Luckett and
Casey describe how social media lives and breathes. THE SOCIAL
ORGANISM is a groundbreaking idea book that will change our
understanding of how social media-and human life-works in the
twenty-first century.
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