Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet
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Krátky popis
Your voice as biometric data, and how marketers are using it to
manipulate you Only three decades ago, it was inconceivable that
virtually entire populations would be carrying around wireless
phones wherever they went, or that peoples' exact locations could
be tracked by those devices. We now take both for granted. Even
just a decade ago the idea that individuals' voices could be used
to identify and draw inferences about them as they shopped or
interacted with retailers seemed like something out of a science
fiction novel.Yet a new business sector is emerging to do exactly
that. The first in-depth examination of the voice intelligence
industry, The Voice Catchers exposes how artificial intelligence is
enabling personalized marketing and discrimination through voice
analysis. Amazon and Google have numerous patents pertaining to
voice profiling, and even now their smart speakers are extracting
and using voice prints for identification and more.Customer service
centers are already approaching every caller based on what they
conclude a caller's voice reveals about that person's emotions,
sentiments, and personality, often in real time. In fact, many
scientists believe that a person's weight, height, age, and race,
not to mention any illnesses they may have, can also be identified
from the sound of that individual's voice. Ultimately not only
marketers, but also politicians and governments, may use voice
profiling to infer personal characteristics for selfish interests
and not for the benefit of a citizen or of society as a
whole.Leading communications scholar Joseph Turow places the voice
intelligence industry in historical perspective, explores its
contemporary developments, and offers a clarion call for regulating
this rising surveillance regime.
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Aktuálna Ø cena knihy Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet je 34,62 €
Výber kníh autorov
Turow Joseph ,
Yale University Press
Zobraziť všetky knihy autora
Turow Joseph,
Yale University Press
Výber kníh vydavateľa
Yale University Press
Zobraziť všetky knihy vydavateľa
Yale University Press
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