Identity Designed
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Ideal for students of design, independent designers, and
entrepreneurs who want to expand their understanding of effective
design in business, Identity Designed is the definitive guide to
visual branding. Written by best-selling writer and renowned
designer David Airey, Identity Designed formalizes the process and
the benefits of brand identity design and includes a substantial
collection of high-caliber projects from a variety of the world's
most talented design studios. You'll see the history and importance
of branding, a contemporary assessment of best practices, and how
there's always more than one way to exceed client
expectations.You'll also learn a range of methods for conducting
research, defining strategy, generating ideas, developing
touchpoints, implementing style guides, and futureproofing your
designs. Each identity case study is followed by a recap of key
points. The book includes projects by Lantern, Base, Pharus, OCD,
Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag
Anderson, Bedow, Robot Food, Together Design, Believe in, Jack
Renwick Studio, ico Design, and Lundgren+Lindqvist.Identity
Designed is a must-have, not only for designers, but also for
entrepreneurs who want to improve their work with a greater
understanding of how good design is good business.
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Rockport Publishers
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Rockport Publishers
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