Shoe Dog
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Krátky popis
In this candid and riveting memoir, for the first time ever, Nike
founder and board chairman Phil Knight shares the inside story of
the company's early days as an intrepid start-up and its evolution
into one of the world's most iconic, game-changing, and profitable
brands. Young, searching, fresh out of business school, Phil Knight
borrowed fifty dollars from his father and launched a company with
one simple mission: import high-quality, low-cost running shoes
from Japan. Selling the shoes from the trunk of his Plymouth
Valiant, Knight grossed eight thousand dollars that first year,
1963. Today, Nike's annual sales top $30 billion. In this age of
start-ups, Knight's Nike is the gold standard, and its swoosh is
more than a logo. A symbol of grace and greatness, it's one of the
few icons instantly recognized in every corner of the world. But
Knight, the man behind the swoosh, has always been a mystery. Now,
in a memoir that's surprising, humble, unfiltered, funny, and
beautifully crafted, he tells his story at last. It all begins with
a classic crossroads moment. Twenty-four years old, backpacking
through Asia and Europe and Africa, wrestling with life's Great
Questions, Knight decides the unconventional path is the only one
for him. Rather than work for a big corporation, he will create
something all his own, something new, dynamic, different. Knight
details the many terrifying risks he encountered along the way, the
crushing setbacks, the ruthless competitors, the countless doubters
and haters and hostile bankers--as well as his many thrilling
triumphs and narrow escapes. Above all, he recalls the foundational
relationships that formed the heart and soul of Nike, with his
former track coach, the irascible and charismatic Bill Bowerman,
and with his first employees, a ragtag group of misfits and savants
who quickly became a band of swoosh-crazed brothers. Together,
harnessing the electrifying power of a bold vision and a shared
belief in the redemptive, transformative power of sports, they
created a brand, and a culture, that changed everything
Výber kníh autorov
Phil Knight ,
Simon & Schuster
Zobraziť všetky knihy autora
Phil Knight,
Simon & Schuster
Výber kníh vydavateľa
Ikar
Zobraziť všetky knihy vydavateľa
Ikar
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