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Whether you work in a home office or abroad, business success in
our ever more globalized and virtual world requires the skills to
navigate through cultural differences and decode cultures foreign
to your own. Renowned expert Erin Meyer is your guide through this
subtle, sometimes treacherous terrain where people from starkly
different backgrounds are expected to work harmoniously
together.When you have Americans who precede anything negative with
three nice comments French, Dutch, Israelis, and Germans who get
straight to the point ( your presentation was simply awful",) Latin
Americans and Asians who are steeped in hierarchy Scandinavians who
think the best boss is just one of the crowd,the result can be,
well, sometimes interesting, even funny, but often disastrous.Even
with English as a global language, it's easy to fall into cultural
traps that endanger careers and sink deals when, say, a Brazilian
manager tries to fathom how his Chinese suppliers really get things
done, or an American team leader tries to get a handle on the
intra-team dynamics between his Russian and Indian team members.In
The Culture Map , Erin Meyer provides a field-tested model for
decoding how cultural differences impact international business.
She combines a smart analytical framework with practical,
actionable advice for succeeding in a global world.