The Invisible Game
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Cutting-edge science can make all the difference for salespeople in
a time when they are facing a business world in transformation. In
The Invisible Game: The Secrets and the Science of Winning Minds
and Winning Deals, neuroscientist Kai-Markus Mueller and sales
professional Gabriele Rehbock deliver a hands-on guide to the
hidden dynamics that influence the outcomes of most business deals.
In plain English, the book unpacks recently discovered insights
from psychology, behavioural economics, and neuroscience and
explains how to apply them to your advantage in real-life business
situations.The authors show you how to influence buying decisions
and how to successfully respond to challenging business situations
in order to put you in control of the levers that drive sales
success. You'll also find Advanced strategies and tactics that
offer a lasting edge in negotiations, sales and other business
transactionsSmart techniques to build rewarding customer
relationshipsThe psychology behind gains and losses revealing new
keys to profitable pricingReal-life advice on how to counter a
buyer's intimidation tactics: time, uncertainty, fear, and silence
An essential, step-by-step playbook for sales professionals, The
Invisible Game will also earn a place on the bookshelves of
entrepreneurs, business owners, and other independent
professionals-like lawyers, accountants, freelancers, consultants,
and programmers-who regularly sell their services to other
businesses.
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