The Seven Principles to Complete Co-Creation
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Krátky popis
The 7 Principles of complete Co-Creation presents a unique and
practical view on co-creation. It introduces the term ‘Complete
Co-Creation’, in which structural, constructive cooperation with
the end-user is a key element. Illustrated by various international
case studies, it makes a strong case for placing end-users at the
core of any co-creation process. It answers the question how to
involve end-users and other relevant parties to create sustainable
value through effective and complete co-creation.
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Slovart
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