Wise Guy
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Silicon Valley icon and bestselling author Guy Kawasaki shares the
unlikely stories of his life and the lessons we can draw from them.
Guy Kawasaki has been a fixture in the tech world since he was part
of Apple's original Macintosh team in the 1980s. He's widely
respected as a source of wisdom about entrepreneurship, venture
capital, marketing, and business evangelism, which he's shared in
bestselling books such as The Art of the Start and Enchantment. But
before all that, he was just a middle-class kid in Hawaii, a
grandson of Japanese immigrants, who loved football and got a C+ in
9th grade English. Wise Guy, his most personal book, is about his
surprising journey. It's not a traditional memoir but a series of
vignettes. He toyed with calling it Miso Soup for the Soul, because
these stories (like those in the Chicken Soup series) reflect a
wide range of experiences that have enlightened and inspired him.
For instance, you'll follow Guy as he . . . * Gets his first real
job in the jewelry business--which turned out to be surprisingly
useful training for the tech world. * Disparages one of Apple's
potential partners in front of that company's CEO, at the sneaky
instigation of Steve Jobs. * Blows up his Apple career with a
single sentence, after Jobs withholds a pre-release copy of the
Think Different ad campaign: ",That's okay, Steve, I don't trust
you either.", * Reevaluates his self-importance after being
mistaken for Jackie Chan by four young women. * Takes up surfing at
age 62--which teaches him that you can discover a new passion at
any age, but younger is easier! Guy covers everything from moral
values to business skills to parenting. As he writes, ",I hope my
stories help you live a more joyous, productive, and meaningful
life. If Wise Guy succeeds at this, then that's the best story of
all.",