Thinking in services
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Krátky popis
Perhaps, as customers, or as service providers, we don’t understand
services as much as we think we do. Services are such integral
parts of the daily of individuals and organizations that a day
without paying for or providing them is inconceivable. They come in
so many different “shapes and sizes”, we have difficulty defining
them. Many are so intangible, always and everywhere, we don’t even
realize they’re there until they fail. The universe of services is
expanding faster than ever creating new problem new kinds of
services, and along with it, new modes of failure exposing us to
unexpected costs and risks. Even simple services are dynamic and
complex in the way supply meets demand to fulfill a promise.
Therefore, when services fail to meet expectations because their
design is simplistic or superficial, we’re even more disappointed.
This book is about having new eyes and new perspectives for
exploring the universe of services, grasping their realities, and
deepening our understanding of them, what services really are, what
they could be, and why they even exist. Narrowing down on the true
nature of services, broadens the possibilities for design. With
simple drawings, symbols, and a few extraordinary words, this book
introduces the basis of a design language for services. Anyone can
learn this language, with a little bit of curiosity, imagination,
and quiet time. You do not need a degree in economics, biology, or
computer science.
Výber kníh autorov
Bis Publishers ,
Majid Iqbal
Zobraziť všetky knihy autora
Bis Publishers,
Majid Iqbal
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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