This is Marketing
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Krátky popis
Over the past quarter century, Seth Godin has taught and inspired
millions of entrepreneurs, marketers, leaders, and fans from all
walks of life, via his blog, online courses, lectures, and
bestselling books. He is the inventor of countless ideas and
phrases that have made their way into mainstream business language,
from Permission Marketing to Purple Cow to Tribes to The Dip. Now,
for the first time, Godin offers the core of his marketing wisdom
in one accessible, timeless package.At the heart of his approach is
a big idea: Great marketers don't use consumers to solve their
company's problem, they use marketing to solve other people's
problems. They don't just make noise, they make the world better.
Truly powerful marketing is grounded in empathy, generosity, and
emotional labour.This book teaches you how to identify your
smallest viable audience, draw on the right signals and signs to
position your offering, build trust and permission with your target
market, speak to the narratives your audience tells themselves
about status, affiliation, and dominance, spot opportunities to
create and release tension, and give people the tools to achieve
their goals. It's time for marketers to stop lying, spamming, and
feeling guilty about their work. It's time to stop confusing social
media metrics with true connections.It's time to stop wasting money
on stolen attention that won't pay off in the long run. This is
Marketing offers a better approach that will still apply for
decades to come, no matter how the tactics of marketing continue to
evolve.
Výber kníh autorov
Godin Seth ,
Portfolio Penguin
Zobraziť všetky knihy autora
Godin Seth,
Portfolio Penguin
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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